Module 1 -- 005 -- Growing a FB page  -- Video Like Campaign

Growing a FB page  -- Video Like Campaign

This is another twist we regularly use…. Instead of using photos in a FB Like campaign, we use a video. Be sure to post SUPER-USEFUL free video

The strategy is to add Call to Action above the video – LIKE Us for another episode tomorrow…We have 10 videos ready for you!

Even shorter version of this approach works very good. But the performance of the campaign entirely depends on whether you chose the right target audience, (as in any campaign) and the quality of information contained in the video…

Another version would be: Become a Fan and Watch Daily Educational Live Video – Live Videos are Accessible just for fans – this is not true, but most of the people on Facebook don’t know this ? and it doesn’t cost them anything to Like your page, and they need just one gentle push.

Module 1 -- 004 -- Growing Your FB page – Like Campaign

Growing Your FB page – Like Campaign

After we choose a good niche for our FB page, now it is time to start the Like Campaign..
Our Example – Arnold Swarzenegger Motivation – FB page started as a case study for this course.

Our aim here is to get pure USA based audience, so we can get the biggest revenue numbers from Adsense and Facebook Instant Articles.

Let’s see some FB like campaigns for this FB page – VIDEO PRESENTATION

You can see that the combined result for one campaign is 4 cents per Like and the other one is 5 cents per Like. The targeting is the same in both cases. But when you get into the account the organic likes and engagement of the audience, you see that the combined number is more like $0.03 per Like.

The total Ad Spend is $403 and Total number of Likes is 12 500.

So, the real number we paid is $0.03 per Like. (403/12500)

How was It achieved? We got many organic likes…We used engaged and laser-targeted audience.

Another example on a FB page I owned, (Lesson 43,47) I have this one recorded in a video in Macedonian language, but this will be a good example of what kind of Cost per Like can you achieve, when you target the right and engaged audience.

When going for a Page Likes Campaign, it is imperative that you choose more images (4-6) and let Facebook optimize and choose which one is the best performing (more results for less ad spend). FB will then then use the best performing image for the next period.

In fact, when you start the FB campaign, you need to allow it to run atleast for the next 48 hours before judging for its performance. This will give FB time to optimize and find the best audience for your ad. As a result, you will get way lower price per LIKE. This is called Ad Maturing.

Ad Maturing also takes place on every FB campaign, no matter what the end result is – Likes, Engagement, Conversions, Link Clicks…just remember this. Just give time to Facebook to optimize.

Also, when choosing an image for FB Like Campaigns, (and all other FB ads), you can get better results if you choose images with colors opposite of those already present on FB – blue/white, so choosing images with red, orange, green, pink and other bright color will generally do better job in increasing the Click-Thru and overall results. FB will award you with more results and lower price.

BONUS TIP: You can make a border on the image used in ads in one of these colors…it will stand out and get attention.

BONUS TIP #2: Images with people facing the user screen – woman face for example, does a good job, too…

Here Is One Very Nice Example:  -- Please take a look at the text in post, this text is used in a regular Boost Post, no a Like Campaign, but it is a good example…Funny wording can deliver great result.

BONUS TIP #3: Always include Call to Action – “Like” our Page, Join Us, Cecome a Fan, Join Our Page, Support Him and Like His Page…you need to tell people what to do! Maybe even give them a reason to Like the page….as I have shown in the examples above and will show in the next examples.

GIVE THEM A REASON TO LIKE THE PAGE, but be careful to respect FB rules, and not address the FB ad audience directly.

BuzzSumo – the famous tool for Social Media research -- I recommend it wholeheartedly. It is so useful, we use it daily and they keep improving it and adding new options regularly. Be sure to buy the Agency version of the BuzzSumo, and you can share it with 10 more members of your team or share with other friends and split costs.

Especially useful is the FB Analyzer – it allows you to research particular FB page, maybe your competitor and see what are the most popular posts in the chosen timeframe. Or you can search by a keyword or phrase – be sure to include it in quotes if it is a phrase.

If you combine this with keywords we need, like – LIKE Our page, Like Our FB page, Share and Like, Like us, Comment…we will get very interesting results and ideas for creating our next ads. We can also use Thesaurus.com and for searching for synonyms for the words.

Even if you don’t have BuzzSumo or want to delay further investment, you can just use FB search and choose POSTS…you will get interesting results, but for more accurate results, choose POSTED BY, TAGGED LOCATION, DATE POSTED…

Question Analyzer is also a part of BuzzSumo that is very new but already found its place in our arsenal of tools used regularly. It is an essential tool for brainstorming, getting ideas and insight into our perfect audience – even when we approach a new topic for the first time.

It is an ideal tool for ideas & psychology for creating ads text, searching Issues, Problems, Troubles, Dilemmas, Obstacles, Doubt, Struggles. It Searches Quora, Yahoo Answers, Forums

I will give 2 examples in the next section…

I have a small FB page, growing it as an experiment…Beat Depression And Anxiety
DEPRESSION
-- Click “LIKE” and Share Your Story How You Dealt With Depression
-- Millions of People in USA struggle with Depression -- Click “LIKE” and Let’s Help Each other..
-- What Kind of Medications Help Depression – LIKE Our Page and Let’s Talk About it…
-- You Are NOT ALONE – “LIKE” Our Page and Let’s Share Our Experience

-- New Baby is a Blessing – Not a Curse -- LIKE Our Page and Let’s Talk About it…

Interests: Depression
Interests: Anxiety
Interests: Bipolar
Interests: Stress
DONALD TRUMP
-- Interests: Donald Trump
-- Interests: Veterans

Click “LIKE” and Support the Veterans -- They Keep Our Country Safe!
Click “LIKE” and Support the Veterans -- They Keep the bad guys Out
Click “LIKE” and Support the Veterans – Join Us
Join Us and Help VETERANS – Like Our FB page…!

DONALD TRUMP
-- Interesi: Donald Trump
-- Interesi: Parents

Click “LIKE” and Join us in Keeping This Country Safe FOR OUR CHILDREN…!

Module 1 -- 003 How to choose a Perfect Category for your FB page – in depth

How to choose a Perfect Category for your FB page – in depth

In this video, we will expand on the point n.3 from the previous lesson.

Maybe you know (or you don’t) but Health related FB pages are very engaging and popular – especially if you do it the right way. Health was among the top choices for students as well. But for best results you don’t just choose and name a General Health FB page.

You need to go topical and choose a narrow niche. So the rules are following:

-- NO GENERAL HEALTH…
-- Low back Pain
-- Depression
-- Love
-- Dysphagia
-- Stress
-- High Blood Pressure
-- Pregnancy and Motherhood -- together
-- Parenting
-- Weight Loss
-- Menopause Problems & Solutions.
-- Women’s health
-- Diabetes --
-- Anxiety
-- Sleep Problems & Solutions
-- Vegan
-- Raw Food
-- Everything else that is popular and searched on Google Keyword Planner &
-There are other FB pages on that topic at the moment.

-- NO JUST DIET, BUT…
Keto Diet,
Low Carb Diet,
Atkins Diet
Mediterranean diet
……..
-- NO CARS, BUT PARTICULAR BRANDS, EVEN MODELS

S-CLASS
Dodge Charger
-- NO CELEBRITY PAGE – BUT A PARTICULAR CELEBRITY…..
-- Arnold Schwarzenegger
-- Famous actors, singers, sportsmen..
-- Someone who is at the peak of popularity at the moment
-- NO MOVIES – they have a relatively short lifespan and limited content to post to
-- TV shows – especially something that is very popular on Netflix, Amazon Prime Video…

-- NO JUST GENERAL TRAVEL PAGE
-- Particular Countries
-- Cities
-- Attractions, Resorts, Hotels,
NO ANIMALS -- DOGS, CATS, PETS, HORSES, WILD ANIMALS
-- Even a particular breed of dogs…

Local Patriots – Local FB page
HISTORY FB page
-- Some Famous Historical Figure,
-- History Battles
-- WW2

-- a Politician Fan Page ?
The Possibilities are endless…

Module 1 -- 002 The 4 General Rules for starting a new successful FB page

The 4 General Rules for starting a new successful FB page

1. Before even starting a FB page, it is a good practice to check whether several bigger FB pages exist on Facebook ecosystem in that niche. We can do the search this way…VIDEO PRESENTATION!

2. The general rule is that female audience is more engaged and more social – you can expect much more comments, likes and shares compared to male audience. But at the same time, you can get more male FB fans for the same advertising budget.

3. The more narrowly targeted niche and audience – the better engagement and virality you can expect.

4. It is still viable option to build general category FB page, but it takes more time and more careful approach. The results can be better than ever though…

We can of course, use Google Keyword Planner, Amazon, Yahoo Answers, BuzzSumo or other tools to get more ideas for choosing a category for our FB page and find the most popular content in this niche.

NOTE: SEND ME a Text Message to +38970303831 for Instant Account Creation!

Introduction

I have built FB pages with TOTAL of 15 million fans in the last several years. That is a big audience, eager to visit viral articles, photos and videos. You can call that power on demand. It brings Half a Million Unique visitors per day to our network of websites, day in and out and of course, good revenue numbers.

Those numbers mentioned don’t including the data of my students, but that number is even more impressive. More than 1200 students total, both in my In-Classroom and Online Marketing programs, most of which in my country in a local language. Combined numbers of my students are the following – More than 100 Million FB fans, 20+ Millions of Daily Unique visitors to their websites, $10+ Million per month combined earning and awesome online learning community, filled with unique growth-hacking methods.

Maybe You have heard that a team of individuals from Macedonia, somehow helped US President Donald Trump win the 2016 US elections. It was my crew and my students from Macedonia.

Until now, this educational program was only available to Macedonians and in Macedonian language. This vast knowledge is now open to the world. Rules have been changing, together with the FB reach, but it is still possible to build a huge FB page with viral content that your fans will love and earn good money practically on Autopilot.

When growing a FB page, it is very important to choose the right topic and audience.