Module 1 -- 009 -- BuzzSumo – The Most Essential Social Media Tool -- In Depth

BuzzSumo – The Most Essential Social Media Tool -- In Depth

As I said the in the previous lessons, BuzzSumo is really essential tool for growing your FB Page, succeeding in FB ads and getting fresh content ideas, you know your FB audience will engage with.

When we load the program, we see several tabs: Projects, Most Shared, Trending Now, Backlinks, Content Analysis, Facebook Analyzer and Question Analyzer.

With Projects you can define some keywords or phrases and follow you predefined set of URLs and how they perform in terms of getting likes, shares, tweets. You really doesn’t need this option unless you are working with huge number of clients and you are a large scale agency.

Most Shared – this is a very useful option – you just enter a keyword/phrase, define time range for search and immediately, you are presented with articles which are sorted by most shared, Re-tweeted articles, the ones with most Pinterest shares and most Backlinks .

We can use the information contained in these articles and make similar ones, use even better version of the title and you are good to go – You know your content is going viral.

You can also search by domain – which is a very nice way to spy a competitor(s) and see what is performing best there.

At the right side, you can do a bunch of filtering options – including Language of the article, Country TLD, Word Count, exclude/include domains, Content Type…

As a special bonus, you can see the domains/pages linking to every article and backlink research.

Trending Now is another useful option. It gives you a perspective of what is popular right now (articles), sorted by social media activity, in the last 01-24 hours. You can choose Everything or go and search trending topical news.

Backlinks – self-explanatory, doing a deep backlink research – to a given URL, so you can do an SEO espionage or get an idea where to look for backlinks for your own domains.

Content Analysis – useful information – what type of content is popular for the keyword terms.
FB analyzer – one of my favorites, it searches the FB post by keyword/phrase or by FB page and sorts them by social activity. Ideal tool for social media espionage and unlimited content ideas for your FB page.

Question analyzer – I mentioned this in the previous video, in-depth. This tool is ideal for ideas & psychology for creating ads text, searching Issues, Problems, Troubles, Dilemmas, Obstacles, Doubt, Struggle. It searches Quora, Yahoo Answers, Forums…