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Political Advertising
In today’s campaign world, political advertising is the key to winning, no matter if it is at the federal level for Senate or Congress or a state / local race for governor or school board president.
We have the experience and dedication to work with political campaign teams and advertisers from all levels to get the job done. Our political advertising clients allow us to help guide them through the campaign advertising process in a way that both recognizes all rules/guidelines and utilizes media in the most efficient and effective manner possible.
How Much Do Political Campaigns Spend On Ads?
Federal and state elections, including Presidential and ballot / issue political advertising was estimated to account for more than $6 billion in ad spending in the 2012 election. As you likely know, political marketing is mired in complex rules and regulations established and enforced by the Federal Communications Commission. Not understanding these rules and guidelines could cost a political campaign not only extra dollars, but also potentially the race.
What Kind Of Media To Use For Political Advertising?
There is a whole new menu of media options – traditional broadcast / cable television, print and radio advertising is still essential, but use of the digital political advertising and social media has become an important component of all campaigns launched by successful political advertising agencies.
We are a new type of agency for a new era of marketing and advertising. Born out of the political campaign battlefield, we understand how to target audiences with compelling messages that incite action. Wherever people consume information…via television, radio, tablet, smart phone…in broadcast, digital, social media, new media, blogs… we reach them. We are driven by creative. Devoted to data and metrics. Eager to take risk. Consumed by client service.
Our campaigns win by moving opinion, changing legislation, and elevating brands. Our clients sell products, propose ideas, communicate opinions, tell stories, and leverage influence. They are “Fortune 500” corporations, global brands, and startup-businesses. Some of our clients are members of Congress, hollywood actors, influential associations, think tanks, and issue groups.
Many of our campaigns have won awards and some have made history.
DIGITAL ADVERTISING
Search, Display & Social Video & Pre-Roll Premium, Contextual & Mobile
WEB DEVELOPMENT
Strategy, Management & Maintenance Website, Online Marketing, Fundraising & List Building
VIDEO MEDIA & STORYTELLING
Media Strategy & Concept Development, Scripting & Storyboarding, Pre-Production,, Production & Post-Production, Editing & Trafficking
ART & DESIGN
Multi-Media Marketing and Branding Digital, Print & Outdoor Advertising, Illustration, Info-graphics & Data Visualization Website Design, Print & Digital Collateral
ADVERTISING
Strategy & Creative Modeling, Targeting & Placement, Optimization, Competitive Analysis
CRISIS COMMUNICATION
Television Guest Booking, Crisis Response Strategy, Reputation Management, Audience & Stakeholder Engagement
SOCIAL MEDIA MANAGEMENT
Strategy & Community Building Content, Creation & Design, Conversation, Monitoring Sentiment Analysis
MEDIA BOOKING
Television Guest Booking Story Formulation Media Monitoring On-Air Coaching & Training Post-Interview Packaging
24 HOURS AVAILABILITY
We Are Available 24/7 Hours a Week. We Always Here For Our Clients & Their Needs